A half-time of the Vancouver Warriors Lacrosse game at Rogers Arena, the audience is enthusiastic about capturing the attention of tonight’s star attractions.
Paul Bisonette is like a professional athlete. Tall, muscular, smiling, waving to the crowd.
“Don’t make me objective,” he joked, shook hands and signed the signature.
After the game, a long line of fans waited patiently for selfies and asked him about the very popular podcast he co-hosted, Spittin Chiclet. Some people ask for the club he will go to later, hoping to party with him.
In Canada, hockey enthusiasts, it may not be surprising that former NHL players win a rock star reception. But Visonette was a slight fourth liner, with his own approval. He says he plays part of the five season at Pittsburgh Penguins and Phoenix Coyotes and is more likely to be in the press box than ice play.
But if the nickname Biz Nasty doesn’t make any sense to you, this 34 year old from Wellington, Ontario may be the most famous hockey player you’ve never heard of.
While other former players have become celebrities due to their work on ice and their work in traditional hockey broadcasting, Bisonnet has taken a very different media path.
- Screening: Paul Bisonette and Spittin Chiclet, February 16 (Sun) National 9 pm local time on the CBC News Network and 10 pm ET CBC TV station. You can also catch National Online CBC Gem.
His Youtube video series, Biz Nasty BC, Was a preview of his post hockey brand. Broad humor-he acknowledges as “somewhat troublesome”-guest appearances by hockey stars, and at least one scene per episode wearing only Speedo.
(Warning, this YouTube trailer of the show includes blasphemy 🙂
Bissonnette is always present on social media, and Twitter has 1.1 million followers. Looking at it, it’s not just a combination of hockey superstars Connor MacDavid, Carrie Price and John Tavares. (On Instagram, Bissonnette has 369,000 followers, but McDavid’s 818,000 and Price’s 222,000 followers.)
But it is a podcast. Spittin Chiclet, That turned bisonet into a star on both sides of the border.
Twice a week, he links with another former player, Ryan Whitney, and a third co-host, nicknamed Rear Admiral.
They talk about hockey.
And they talked from superstars like McDavid and Sydney Crosby to career minor leaguers like Mike Sgroey-openly talk about taking steroids-and talked about life in the Continental Hockey League Interviewing a wide range of players, including Tim Stapleton, some performance that enhances “Russian gas”.
There are also many oaths in each episode, especially graphic talks about sex. In particular, Bisonnet explains his achievements in vivid detail.
In an interview with CBC News at his home base in Phoenix, Arizona, he described the podcast: “We’re not very sophisticated.” We’re not depressed, but overall we have a good time. “
And the fans seem to love it.
Consistently Top 5 most popular podcasts in Canada, Right next to the CBC Reveal New York Times daily. Hockey is one of the top five sports podcasts in the United States, far from mainstream sports.
Some of the fans are past and present NHL players. They don’t just listen, they often want the opportunity to talk candidly about what happens on and off ice.
Bissonet says, “We try to tell the people in the locker room the mental state of these players when making decisions on and outside the ice. They are very sympathetic. They are grateful I think it’s nice to talk from behind the scenes, and what happened on the ice … our main goal is to promote the game and show the personality of these guys. “
Former Canadian hockey night Analyst Nick Cyprios himself is a former NHL player and says he is “ enchanted ” Chiclet Treat topics in ways that traditional television and radio couldn’t. “I have such appreciation for how they can take listeners to the listener’s on- and off-ice experience.”
But that frankness comes with consequences.
Jeremy Rohnick, who was inducted into the Hall of Fame this week, was fired by NBC for a joke. Chiclet Episode about the possibility of having sex with his friend and broadcast colleague Kathryn Tappen.
And Chicago’s assistant coach, Mark Crawford, was suspended for comment from a former player. so Chiclet In an interview, Brett Sopelle explained how Crawford kicked him on the bench. Later, Soper was quoted as saying that he had not complained and did not consider himself a victim. Crawford was finally recovered by the team.
Bisonnet acknowledges that it has felt the effects of the podcast’s surge in popularity.
“I personally don’t like the extra pressure of having someone stick with all the words. I’m just a clown who has an opinion. We want to fly under the radar and do our own “
Of course, all of this note has another aspect. He chose when another Hall of Fame hockey player, Chris Chelios, wanted to publicly talk about the fired Toronto Maple Leafs coach, Mike Babcock. Spittin Chiclet As his platform.
And for Bissonnette, he helped build his brand, from sponsorship deals with large companies such as McDonald’s and American Express to promotional visits to the Vancouver Warriors.
“We are pleased to announce that the Lacrosse Team has been working on a number of projects,” said Dave Sheldon, operations manager for the Lacrosse team. “We wanted a blue-collar charm and a bit of a dislike.
That may be Bisonnet’s slogan.
“I don’t intend to apologize because I have a good sense of humor, especially in Canada, which has a large audience but enjoys it.” I don’t think I’m a bad guy. ”
He stops for a moment and smiles. “We’re tweaking the line a bit.”